Pricing hasn’t yet been announced for Angry Birds Rio; the release date is March. In the meantime, Entertainment Weekly is reporting that Rovio has a big Angry Birds Rio spot planned for the Super Bowl. The advertisement will apparently include a secret code; that secret code will unlock a new level of Angry Birds. And on that level is information on entering a contest. The prize: A trip to the Rio premiere in Brazil.
Angry Birds has become one of the most downloaded apps of all time, partly because of the price – a buck on iTunes and it was free on Android – and partly because the game model is so intuitive. “People like to be entertained,” Carl Howe, a director at tech research firm Yankee Group, told the Monitor earlier this year. “We think of ourselves as being overworked and busy all the time, but the reality is that we have lots of little nooks and crannies in our day.”