Samsung is focusing to gain bigger shares from Digital Camera’s market with an incredibly competitive prices — on its entry-level cams that comes in at, starting, $499 with a decent kit lens, the NX20 is priced at $1,100 and the NX210 set to retail for $900. The NX1000 has yet to get a price tag, though based on those first two flavors, we wouldn’t be surprised to see it hit stores with a $700 sticker. There’s more to these cameras than price — well, there is and there isn’t, depending on your needs — but in a market with offerings as solid as the $600 Sony NEX-C3 and $1,100 Olympus E-M5, what Samsung really needs is a product that drops jaws not because of its high megapixel rating, but rather its very low price tag. The company has built a solid portfolio for 2012 — all three NX cameras include the same 20.3-megapixel Samsung-manufactured APS-C CMOS sensor with an ISO range up to 12,800, 1080/30p video, an 8fps full-res burst mode, integrated WiFi and a 3-inch display, though body size, user interface and other features will differ. Join us past the break for a closer look at each camera.
You might call this Samsung’s interchangeable lens flagship. The NX20 looks and feels like a miniature DSLR, with a curvy retracted flash up top, an extended rounded grip and a built-in SVGA EVF — it looks like a very close relative of its predecessor, the NX10, and even includes the same button and dial placement, along with a full-size hotshoe. Around back, there’s a tilt-and-swivel 614k-dot, 3-inch VGA PenTile AMOLED display. If you’re looking to replace your DSLR without compromising on form-factor, you’ll get a familiar experience here. The NX20 will retail for $1,100 including an 18-55mm f/3.5-5.6 kit lens when it ships in early-May.
This model will likely look incredibly familiar — it’s essentially an NX200 with built-in WiFi, and a tweaked image sensor. Last year’s model will remain on the market as well, with a $800 price tag, and if you’re willing to forgo wireless connectivity, it’s not a bad option. The same 614k-dot, 3-inch VGA PenTile AMOLED display available with the NX20 can be found here, though there won’t be an electronic viewfinder. The NX210 also ships with an 18-55mm f/3.5-5.6 kit lens, with built-in image stabilization, a focus mode switch and an iFunction button for launching key settings. If you don’t need WiFi in your future, the NX200 is worth considering here, or you can hand over an extra Franklin once the NX210 hits stores for $900 in mid-May.
We haven’t gotten up close and personal with the NX1000, but based on the company’s press photos, it looks awfully familiar. No, it’s not reminiscent of a former Samsung model, but it does bear a striking resemblance to the Nikon J1, with a glossy white finish, white lens and sleek, inviting design. Samsung has yet to release pricing, but it’s clear that the company is marketing this model towards point-and-shooters looking to make an upgrade. It also includes a 3-inch LCD rather than an AMOLED display, so it’s probably safe to assume that this will be an entry-level cam, along with a compact 20-50mm f/3.5-5.6 lens. Just like the price tag, we’re still waiting on Samsung to release the NX1000’s price. Update: We’ve now had a quick play with the NX1000 and our primary impression is that it’s light — just 360 grams, which really isn’t bad when you consider the full-grown APS-C sensor lounging inside. Samsung claims it’s the most “portable” compact ILC on the market and we’re not feeling argumentative. Alas, still no price.