The country has seven times more average revenue per user than China, highest in the world, Tamatem COO says
Jordan-based mobile games publisher for the Arabic speaking market – Tamatem – sees 2020 to be dominated by smartphone gaming despite Covid-19 pandemic.
Eyad Al Basheer, COO at Tamatem, told TechRadar Pro Middle East, said that they have seen a 250% increase in spend so far and Saudi Arabia has overtaken Turkey in consumer spend this year.
“The Middle East and North Africa is a high-growth market and Saudi Arabia has seven times more average revenue per user [ARPU] than China, highest in the world. Monetisation is very strong in the region,” he said.
The seven-year-old company has more than 50 games from more than 15 developers and the genres of games include racing, drifting, MMO-RPG, strategy, puzzle and word, story-based games and trivia games.
“We partner with international game developers that have successful games globally and help them localise their games and launch them in the region. Till today, we have more than 100m downloads on our portfolio,” he said.
Even though Arabic is the fourth most spoken language worldwide, he said that Arabic content available online still has less than 1%.
So, he said that there’s a huge demand for Arabic apps and Tamatem helps international developers to enter the region and accelerate their growth.
“We do the user acquisition, app store optimisation, marketing, user support and product management, apart from these, we do all kinds of monetisation techniques, analyzing the data and perform actions based on that,” Al Basheer said