The internet is utterly obsessed with this new app called Acapella. It has a simple concept: people record multiple videos, layering them to create harmonies a la Pitch Perfect. It’s actually a technique musicians on YouTube have been using for years – the app just makes it much easier and more accessible.
Since Acapella launched six weeks ago, it has grown rapidly. They say they now have seven million monthly active users. As a result, Mixcord, the company behind the app, announced Acapella had raised seed funding from investors to the tune of $1 million.
New apps come in and out of fashion all the time. What makes Acapella any different?
What’s remarkable is the speed with which communities across all the most popular platforms have embraced Acapella. It has been buoyed by Facebook, Twitter and Instagram’s efforts with video, as well as a few viral hits.
But the beauty of the Acapella app, and potentially why it has become this popular, is the room for comedy. Obviously, it’s a place for the truly musically gifted among us to show off their talents: