Mohamed Hamaki to promote ‘Comes with Music’

Dubai, 14 April 2010 – Nokia in the Middle East and Africa announced that it will be cooperating with Mohamed Hamaki, one of the Middle East’s most popular young artists, in promoting its new ‘Comes with Music’ service in the region. ‘Comes with Music’ is a revolutionary service from Nokia which gives people a year of unlimited access to over four million tracks that can be downloaded for free.

As one of today’s most respected and popular artists, Hamaki will be participating in television and radio spots where he introduces the ‘Comes with Music’ service and highlights to consumers its use and great benefits. The cooperation will also see him making special appearances at selected Nokia stores across the Middle East.

“Hamaki is one of the region’s leading recording artists with huge appeal and fans across the Middle East. He is young and has an exciting music career ahead of him, and his popularity and great appeal amongst young consumers will support Nokia in spreading the word on this first of its kind and revolutionary service,” said Steve Lewis, Head of Marketing, Nokia, Middle East and Africa.

Hamaki said, “I’m very excited to be cooperating with Nokia in getting people to get to know the ‘Comes with Music’ service better. It is a truly amazing service in that it gives consumers access to millions and millions of tracks in a simple way, and for free. From an artist’s standpoint, this service is also a great way for us to distribute our music legally and to reach an even larger audience.”

Mohamed Hamaki, known to his fans as Hamaki, is an Egyptian singer who has achieved the status of super star in the Middle East. He has attained great commercial success with the release of three albums, with the forth due to be released in early this summer. His hits include singles such as “whada whada,” “ahla haga feeki,” “bahebak kul yom aktar,” “naweeha,” and “iftakart.” Hamaki is signed on to Delta Sound label.

With the purchase of the new Nokia X6 16 GB ‘Comes With Music’ edition, users get access to Nokia’s entire Ovi Music catalog with songs from the biggest international and regional labels. The songs can be downloaded for free on the Nokia X6 device or a dedicated PC. After the year is complete, the licenses do not expire and users can continue to enjoy the downloaded music.

Source : Impact Porter Novelli