Facebook is launching a new, physical gift card which works at several stores in the US. The new Facebook Card is a gift card, but with a twist. At launch, it works at Jamba Juice, Olive Garden, Sephora and Target, but the catch is that it holds a separate balance for each of them. So, if someone buys you a gift certificate at Sephora for example, you’ll be able to go to the store and get what you want, but that money will only work there. “Your card can hold multiple gift balances, and each balance is dedicated to the retailer associated with the gift. For example, you might have gift balances of $100 at Sephora, $75 at Target, $50 at Olive Garden, and $8.25 at Jamba Juice,” Facebook explained.
There is a lot of potential for Facebook Gifts, but it’s much too early to tell whether it lives up to it. “You can view your gift balances in your account settings on Facebook from your phone or desktop. Facebook will let you know when balances change by sending a real-time notification to your phone. The ability to send a Facebook Card gift will roll out gradually to people in the US,” Facebook added.