What is Facebook Home, No its not it’s not a phone at all. Facebook Home, as it’s called, is a couple of pieces of software that transform any Android smartphone’s homescreen into a Facebook feed, and put Facebook Messenger chats on top of any app. Instead of making a sucker’s bet that it can take on Apple and Samsung directly, Facebook is doing what Facebook does best: making software.
It’s a clever strategy, but it will only work if the software is actually compelling enough for people to want to install and use it. Facebook needs to convince a wide swath of users who never gave their homescreens a second thought that it has a better way. Even if it can’t, Facebook is hedging its bets with another feature that makes texting much easier. Will either be enough to draw users away from Twitter and into Zuckerberg’s world?